Taylor Swift Challenges 'Swift Home' Trademark

Pop star Taylor Swift has asked the US government to block a bedding company's trademark application for "Swift Home". Her legal team argues that the branding could mislead consumers into thinking she has endorsed their products.

The company, Cathay Home, was founded in New York and sells bedding items through major retailers. Swift's lawyers claim that the way Cathay Home has styled the word "Swift" closely resembles the singer's trademarked cursive signature. They filed an appeal with the US Patent and Trademark Office on Wednesday.

According to the filing, the "Swift Home" mark creates a "false association" with the singer. This could lead customers to believe Taylor Swift had endorsed the products in some way. Swift's legal team said this was done to use her "goodwill and recognition" for the company's benefit.

Taylor Swift owns federal trademarks protecting her name and signature on various goods, including bedding and clothing. She has filed more than 300 trademarks in the US and other countries. The singer-songwriter's net worth is estimated to be well above $1 billion, boosted by her record-breaking world tour.