Oreo Introduces Sugar-Free Cookies in the US

Mondelez International is set to introduce a groundbreaking addition to its iconic Oreo lineup in the United States. Come January, American consumers will have access to Oreo Zero Sugar and Oreo Double Stuf Zero Sugar cookies, marking the first time sugar-free variants of the beloved sandwich cookie will be available in the U.S. market.

This strategic move by Mondelez is a response to the growing consumer trend towards what the company terms 'mindful indulgence.' Market research indicates a significant shift in consumer preferences, with a majority of Americans actively seeking snacks they perceive as beneficial to their health. This trend is particularly pronounced among Millennials and Generation Z consumers, who are increasingly gravitating towards portion-controlled and wellness-focused snack options.

The development of these sugar-free Oreos was no small feat, requiring four years of meticulous research and development to ensure the new product maintains the signature taste and texture that Oreo enthusiasts have come to expect. To achieve this, Mondelez has employed a combination of alternative sweeteners, including maltitol, polydextrose, sucralose, and acesulfame potassium, carefully balancing these ingredients to replicate the classic Oreo experience without added sugars.